Plastic Tooling Company
Plastic Tooling Company-PTC
PTC, the Plastic tooling company best known for its Pro/Engineer mechanical design software, and Mensch und Maschine Software AG, a European distributor of computer-aided design software, have signed an agreement that allows Mensch und Maschine to become a major distributor of Pro/Engineer and PTC’s next-generation product, Pro/Engineer Wildfire.
For 18 years, Mensch und Maschine has provided computer-aided design solutions and expertise to European businesses through its reseller network. Its most important market is mechanical design, which contributed about half of its 2001 revenue of €146.8 million. Mensch und Maschine plans to have its network of resellers capable of selling Pro/Engineer Wildfire within the first few months of the product’s introduction in early 2003.
Says PTC president C. Richard Harrison, “This agreement is tangible evidence of the progress PTC has made in the execution of our distribution strategy, where we have been working to focus our direct sales force on large accounts and build a strategic, productive indirect channel to reach smaller businesses in the discrete manufacturing industry.”
Harrison continues, “Mensch und Maschine is a market-leading player that will provide additional marketing expertise, infrastructure and reseller influence to help us enhance our sales coverage of the smaller manufacturing companies in Europe. We expect that this will result in an improvement in the revenue contribution from our channel program while lowering relative cost of sales.”
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